Zümrüt Kuloğlu lives with her father, mother and two siblings in the most poverty-stricken neighborhood of Nevşehir. She works in a factory owned by the Demirkans, one of the most powerful families in Central Anatolia. Zümrüt's mother is a woman who constantly complains about her state of poverty and wanting to marry off her daughters into wealth in other to get rid of the 'wretched' life they live.