Tolga (Burak Yörük) is a famous young actor who is having a mid-career crisis and decides to shoot a rom-com to re-boost his fame. For the lead actress, a search starts for an unknown name. Asya (İlayda Allişan) is an ordinary girl who dreams of studying at university but she's currently working as a shop assistant in a shopping center.
The paths of these two people (with totally different life perspectives) cross coincidentally when Asya's sister decides to attend the auditions of the rom-com. Asya, who has no intention of being famous suddenly finds herself as the lead actress in this new rom-com, starring alongside Tolga.
Will their roles turn into reality or will "the hate at first sight" continue forever?