Ambitiously dedicated high school teacher Elif Türkkan's arrival to a little town called Sarpça is a milestone to every soul that lives there. Here, Zeynep meets Elif, who is merely young and utterly desperate, and she takes Zeynep under her wings. Thus, she enters a war with one of the wealthiest and nightmare-like families of town, Baykara family, and their heir Volkan is the one Zeynep is forced to marry. In time, Elif will realize that somebody else besides her is also trying hard to change this town's ill fate. To meet the mysterious Emir Baykara, who turned his back on his family will be highly confusing to Elif. Yet, her students are Elif's utmost priority. Because of the non-stop struggle, she displays for her students, starting from Zeynep she makes sure that many more would be able to fease the future with a brighter perspective. 'Adı Sevgi' is all about the change that comes within Elif's decisiveness, her compassion and altruistic motives on students, families and then the whole town.